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The AV Industry’s Mini Influencers Can Make a Marketing Difference

*Originally published on The AV industry has an active community of tweeters and social media influencers. Companies should leverage that in marketing initiatives. When I first joined Commercial Integrator, I sat down with Executive Editor Craig McCormack for a crash course on the professional audiovisual industry and learned who to follow, what names to know […]

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Breaking into the Commercial AV Space with ‘Resimercial’ Marketing

*Originally published on Despite the trendiness of social media marketing, integrators looking to make a splash in the burgeoning resimercial market may want to adopt a more old-school approach. Here’s one clear trend during the current coronavirus crisis: businesses have new and urgent needs that integrators can solve, from networking infrastructure to remote monitoring to videoconferencing. […]

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3 Ways to Provide a ‘Luxury Digital Experience’ for Customers

*Originally published on Luxury Institute says making digital communications personal, building AI into your offer, and evoking emotional reactions are key in the digital age. Most brands in the luxury goods and services industry were late to the last decade’s digital transformation party. Others are resting easy because they have a website, have adopted […]

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7 Easy Ways to Reconnect with Old AV Leads

*Originally published on While integrators rightly focus their efforts on discovering new leads, savvy business owners may be wise to nurture existing leads and try to gain new business from old sources. Why is it that we expect sales to happen on the first, second or third conversation—or not at all? We forget our own […]

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Boosting Your Audiovisual Marketing to Capture New Business

*Originally published on Guests from the event production and experience design spaces share knowledge on their top strategies for audiovisual marketing. As AV companies shift their offerings to reflect a new reality, how can they amplify their brands to position themselves for growth? In a recent InfoComm 2020 Connected panel moderated by multimedia journalist Alesia Hendley, guests […]

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7 Quick Tips for Leadership Self-Care During Quarantine

*Originally published on While the ongoing coronavirus pandemic has shifted the way businesses are run, it’s very important for business leaders to take the time to practice good self-care. Here’s how. Our world is undergoing the biggest pandemic crisis in years thanks to the coronavirus, and change is an inevitable consequence we all must face. […]

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