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A Learning Culture, Not an Organizational Culture, is the Future of Work

*Originally published on An organizational culture change during a pandemic probably won’t help your business — but fostering a “learning culture” will. We’ve heard from many that the pandemic prompted many leaders to re-examine their businesses’ core values. But trying for an organizational culture change during a crisis can be counterproductive, igniting fear, risk avoidance, and […]

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4 Tips to Run a Virtual Office Effectively

*Originally published on Having the right software — from Zoom to Slack — to communicate with clients and each other is vital to succeed in a virtual office work situation. It’s no longer “business as usual” with the COVID-19 coronavirus around. So, integrators have to apply the same level of ingenuity they use when […]

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How to Weather a Perfect Sales Storm

*Originally published on Finding the right sales talent to embrace the company culture and effectively promote the brand is more challenging than ever. Here are some tips. Sales teams and their management operate on clarity of expectations, skill levels, measurable goals and monthly revenue results. Sales involve a lot of stress, high-paced work, deadlines, […]

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The AV Industry’s Mini Influencers Can Make a Marketing Difference

*Originally published on The AV industry has an active community of tweeters and social media influencers. Companies should leverage that in marketing initiatives. When I first joined Commercial Integrator, I sat down with Executive Editor Craig McCormack for a crash course on the professional audiovisual industry and learned who to follow, what names to know […]

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Breaking into the Commercial AV Space with ‘Resimercial’ Marketing

*Originally published on Despite the trendiness of social media marketing, integrators looking to make a splash in the burgeoning resimercial market may want to adopt a more old-school approach. Here’s one clear trend during the current coronavirus crisis: businesses have new and urgent needs that integrators can solve, from networking infrastructure to remote monitoring to videoconferencing. […]

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3 Ways to Provide a ‘Luxury Digital Experience’ for Customers

*Originally published on Luxury Institute says making digital communications personal, building AI into your offer, and evoking emotional reactions are key in the digital age. Most brands in the luxury goods and services industry were late to the last decade’s digital transformation party. Others are resting easy because they have a website, have adopted […]

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