*Originally published on CEPro.com Certain markets like work-from-home and security and surveillance saw huge upticks in consumer interest in 2020, so be sure to keep targeting these areas as 2021 hits its midway point. Last year brought more change to the world than anyone expected. People’s lives and businesses were turned upside down and their […]
How to Differentiate Your Company From Competitors
*Originally published on SecuritySales.com It may be easier than you think to differentiate your security company and become a brand legend in your world. We left off last month asking the big question, “What makes your company so different?” Does your team know? Can and do they tell others with enthusiasm? Can your customers define […]
Why You Need To Change The Way You Sell To SMB Customers
*Originally published on CommercialIntegrator.com Your engagement with SMB customers need to be continuous, less focused on transactions and more focused on their success. The COVID-19 pandemic devastated small businesses across the U.S. as they struggled to stay operational despite government programs designed to prop them up until the pandemic subsided. Despite those efforts, hundreds of […]
Security Integrator Opportunities in Sight & Sound
*Originally published on SecuritySales.com Shifting preferences in work and at-home life has created new opportunities for security pros to grow their business with residential A/V equipment and services. If there was ever a time needed for business adaptability, it’s now. As the world and all business sectors slowly recover from the onset of the pandemic, […]
To Handshake, Or Not To Handshake?
*Originally published on CommercialIntegrator.com With employees starting to return to work, is it OK to start shaking hands with others again? Yes, if you’re comfortable With the easing of COVID-19 restrictions and with employees starting to return to the office or meetings with clients face-to-face start to ramp up again, you may be faced with […]
Why Mobile Credentials Are Winning Campuses’ Confidence
*Originally published on SecuritySales.com Find out why demand for mobile credentials in education facilities is growing and how integrators can zero in on the opportunity. Educational institutions represent a lucrative market for security systems integrators. Many schools are currently looking to modernize their student identity programs and integrate new technologies like mobile credentials. Promising opportunities […]
Culture’s Role in Curing COVID
*Originally published on SecuritySales.com Prior to the pandemic, many organizations started to put an emphasis on promoting and supporting a strong, positive, people-oriented culture. COVID accelerated this movement. A year ago I addressed the COVID-19 situation here for the first time, not yet acknowledging it as a pandemic. My oh my, has a lot changed […]
On the Rise: Olivia Peralta Preaches Access Control’s Future
*Originally published on SecuritySales.com On the RISE is a column by SIA in partnership with SSI that profiles the next generation of security industry leaders. This month spotlights Allegion’s Olivia Peralta. On the RISE is a bi-monthly column by the Security Industry Association (SIA) in partnership with Security Sales & Integration profiling the next generation of security industry leaders. […]
AV Leaders Need to Stay Nimble and Embrace Change Among Their Workforces
*Originally published on CommercialIntegrator.com Workforce trends expert Rick Grimaldi outlines trends AV business leaders should understand to be better at relating to their employees. Workplace trends expert Rick Grimaldi, the author of “FLEX: A Leader’s Guide to Staying Nimble and Mastering Transformative Change in the American Workplace,” recently highlighted office trends that are changing corporate life—and […]
Are AV Job Seekers Doing Enough to Vet Potential Employers?
*Originally published on CommercialIntegrator.com While AV integrators always try to make sure their new employees fit the company culture, potential new hires should be doing the same thing. Hiring managers routinely vet job candidates, weeding out those with questionable skills or who might prove a bad fit with the rest of the team. AV integrators do the […]