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Smart Home Market Set to Grow 4% in 2020

*Originally published on CEPro.com ABI Research study reports smart home market is set to hit $85 billion by 2021, an increase of 4%. COVID-19 cut growth forecast by 17% Despite the coronavirus pandemic’s impact around the world, consumer smart home spending will still grow in 2020. However, spending will be well below of pre-COVID-19 expectations. A new […]

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Working From Home: Temporary or Forever?

*Originally published on SecuritySales.com In short, from a technical standpoint, monitoring center operators working from home is not a huge challenge to implement and maintain; it’s all the other rules that make it a challenge. When COVID-19 was recognized as a pandemic in January, and the immediate reaction for most businesses was to move people […]

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A Learning Culture, Not an Organizational Culture, is the Future of Work

*Originally published on CommercialIntegrator.com An organizational culture change during a pandemic probably won’t help your business — but fostering a “learning culture” will. We’ve heard from many that the pandemic prompted many leaders to re-examine their businesses’ core values. But trying for an organizational culture change during a crisis can be counterproductive, igniting fear, risk avoidance, and […]

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4 Tips to Run a Virtual Office Effectively

*Originally published on CEPro.com Having the right software — from Zoom to Slack — to communicate with clients and each other is vital to succeed in a virtual office work situation. It’s no longer “business as usual” with the COVID-19 coronavirus around. So, integrators have to apply the same level of ingenuity they use when […]

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How to Weather a Perfect Sales Storm

*Originally published on SecuritySales.com Finding the right sales talent to embrace the company culture and effectively promote the brand is more challenging than ever. Here are some tips. Sales teams and their management operate on clarity of expectations, skill levels, measurable goals and monthly revenue results. Sales involve a lot of stress, high-paced work, deadlines, […]

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The AV Industry’s Mini Influencers Can Make a Marketing Difference

*Originally published on CommercialIntegrator.com The AV industry has an active community of tweeters and social media influencers. Companies should leverage that in marketing initiatives. When I first joined Commercial Integrator, I sat down with Executive Editor Craig McCormack for a crash course on the professional audiovisual industry and learned who to follow, what names to know […]

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Breaking into the Commercial AV Space with ‘Resimercial’ Marketing

*Originally published on CommercialIntegrator.com Despite the trendiness of social media marketing, integrators looking to make a splash in the burgeoning resimercial market may want to adopt a more old-school approach. Here’s one clear trend during the current coronavirus crisis: businesses have new and urgent needs that integrators can solve, from networking infrastructure to remote monitoring to videoconferencing. […]

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