*Originally published on CEPro.com Luxury Institute says making digital communications personal, building AI into your offer, and evoking emotional reactions are key in the digital age. Most brands in the luxury goods and services industry were late to the last decade’s digital transformation party. Others are resting easy because they have a website, have adopted […]

*Originally published on CommercialIntegrator.com Everyone is struggling to navigate what comes next after the pandemic ends, but stay in touch with your customers if you expect their loyalty. We’re starting to see terms like “hopeful,” “try” and “adjust” make their way across the AV and live event landscape these days as we inch closer to the next […]

*Originally published on CEPro.com While integrators rightly focus their efforts on discovering new leads, savvy business owners may be wise to nurture existing leads and try to gain new business from old sources. Why is it that we expect sales to happen on the first, second or third conversation—or not at all? We forget our own […]

*Originally published on CommercialIntegrator.com Guests from the event production and experience design spaces share knowledge on their top strategies for audiovisual marketing. As AV companies shift their offerings to reflect a new reality, how can they amplify their brands to position themselves for growth? In a recent InfoComm 2020 Connected panel moderated by multimedia journalist Alesia Hendley, guests […]

*Originally published on CEPro.com While the ongoing coronavirus pandemic has shifted the way businesses are run, it’s very important for business leaders to take the time to practice good self-care. Here’s how. Our world is undergoing the biggest pandemic crisis in years thanks to the coronavirus, and change is an inevitable consequence we all must face. […]

*Originally published on CEPro.com While writing a case study sounds like a mountain of work, asking the right questions can help create a compelling story in record time. When you think about your best clients, who comes to mind? Certain clients make your business more enjoyable and profitable — if you could, you’d work with them […]

*Originally published on Commercialintegrator.com Johnson Controls Smart Ready panel discussion highlights the aspects of every project that help installers establish long-term relationships. If you’re not going to believe me, if you’re not going to listen to industry experts and if you’re not going to make your way to the annual NSCA Pivot to Profit event later this month, maybe […]

*Originally published on SecuritySales.com 2020 “Best of the Best” winners address critical challenges brought upon the security industry by COVID-19 and how they are dealing with them. Since I entered the industry 20+ years ago the leading challenge cited by installing security dealers, integrators and monitoring providers has almost universally been recruiting talent. That deficit […]

*Originally published on CEPro.com The ability to remotely diagnose and troubleshoot systems is more crucial than ever; here are tips to get the most – including recurring monthly revenue – from your install. Whether you’re a technology professional focused on residential installations or dealing with light commercial applications like houses of worship, restaurants, and bars, […]