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Solving the Difficulties Residential Security Installers Face During the Coronavirus Pandemic

*Previously published on While the coronavirus has taken its toll on many security integrators, those who stay customer-centric may find ways to strengthen their position. Consumers are craving safety in a world that seems increasingly dangerous. And while they’re eager to use sophisticated technology to secure their families and their homes, they’re not likely […]

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Additional $370B in Coronavirus Funds Now Available

*Originally published on Paycheck Protection Program & Health Care Act includes $310B for small business paycheck protection and $60B in economic disaster loans. Starting April 27, 2020 at 10:30 a.m., integrators can once again begin applying to their lending institutions to access the additional $370 billion in coronavirus funds made available for small businesses to […]

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What Coronavirus Teaches Us About Cybersecurity

*Originally published on The growing COVID-19 pandemic parallels that of another insidious virus — the type humans inflict upon each other rather than withstand from Mother Nature. My head is still spinning after learning a week before security’s biggest trade show was due to commence in Las Vegas that organizer Reed Exhibitions had moved […]

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Responding to Coronavirus: How CE Pros Can Communicate with Customers

*Originally published on Whether via website, social media channels or email, take the opportunity to keep clients updated on your sales and support services capabilities during the COVID-19 outbreak. As the novel coronavirus COVID-19 continues to disrupt everyday activities in the U.S. and worldwide, we’re moving from daily news on large national and international events […]

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AVIXA Business Survival Exchange Keeping AV Community Together During COVID-19 Pandemic

*Originally published on Weekly AVIXA virtual gathering serves as companion piece to Tom Stimson’s webinar series on business continuity in live events segment of AV industry. AVIXA has launched a weekly virtual get-together of live events professionals and others in the AV industry looking to talk about the effects of the coronavirus outbreak on […]

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Making a Case for Refocused Marketing Amid the COVID-19 Crisis

*Originally published on AV industry consultant Kelly Perkins outlines how integrators and manufacturers must adjust their message in the aftermath of the coronavirus pandemic. On average, between 30 and 40 percent of a typical integrator’s marketing budget is allocated to trade show exhibitions, travel and accompanying marketing materials. Literally overnight, however, event cancellations and […]

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