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*Originally published on SecuritySales.com Experts in access control, video surveillance and intrusion share upsell strategies to make sure your legacy customers stay happy and put. Prospecting new customers to grow your business is always a worthwhile pursuit, but it’s also super important not to overlook the legacy customers who’ve brought you thus far. Upselling accounts […]

Jessie Steinberg of Total Tech Summit sits down with Jason Knott, Editor-in-Chief of CE Pro, Jonathan Blackwood, Editorial Director of Commercial Integrator, and Scott Goldfine, Editor-in-Chief of Security Sales & Integration to talk about COVID-19 and it’s effects on the industry. We talk about the positives, the negatives, and what the world will look like […]

*Originally published on CommercialIntegrator.com Pro AV marketing revolves around the smart use of social media. You don’t need to be on ALL the channels, you just need to know how to use the ones you do. You’ve just finished writing an exceptional blog post that helps your customers better understand a pain point. Maybe you […]

*Originally published on CEPro.com* While every business wants to win over every prospect, the more important thing for business owners to consider is how to make each meeting impactful for each prospect. Last year I was on a business trip overseas, visiting prospective new customers, with a local sales rep who distributed several of my […]

*Originally published on Security Sales & Integration* Industry accountant Mitch Reitman delivers SBA loan insights for installing security and fire/life-safety businesses to consider. On March 27, after many sectors of the economy had come to a virtual standstill and millions of Americans had filed for unemployment as a result of the coronavirus pandemic, the U.S. Congress passed, […]

*Originally posted on CEPro.com The luxury home market is shifting its sights toward wellness and eco-sensitivity, and that’s a good thing for savvy integrators. According to a massive report from Coldwell Banker, the inclusion of wellness products in homes is one of the most-desired features among luxury buyers. For integrators, the message is clear: it’s time to […]

*Originally published on SecuritySales.com If you’re tired of the same old technology, turn the page to new offerings. Security pros share adoption strategies and marketing tips to make sure you and your customers are ready. According to Moore’s Law, the number of transistors in a dense integrated circuit doubles about every two years. Over the […]

*Originally Seen on SecuritySales.com* Total Tech Summit brings together hundreds of integrators across the security, custom home installation and AV industries. Here are some tips from a few security-based sessions from the latest event. A couple of months ago, representatives from some of the industry’s top dealers and integrators convened at the Fort Worth (Texas) […]