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*Originally published on CommercialIntegrator.com McDonalds, Popeye’s and Chick-fil-A take different approaches to pricing their chicken sandwiches. Which one should AV integrators follow? AV integrators can learn a lot from the burgeoning fast-food chicken sandwich war by watching how the different ways the large chains determine the price of their tasty delicacies. The myriad strategies are dictated by […]

*Originally published on CommercialIntegrator.com We take a selection of previous Integrators of the Year to review their AV business advice at a time when all of us need some extra guidance. There are a lot of quotes that spring to mind when thinking about a decade of covering the AV industry, starting with, “what a […]

*Originally published on SecuritySales.com Lots of security technologies are offered today in response to COVID-19, however, do they address the bigger picture of risk mitigation from a business outcome perspective? COVID-19 changed our world in 2020 and probably well into the future. But as dark as this event is, there is a silver lining. We got […]

*Originally published on SecuritySales.com Ron Davis says when the pandemic is finally through, people are going to be looking for something less serious than a security or safety system. Here’s what you can offer. A.J. Gomez is the kind of guy you’d like to hang around with. Always has a funny story, one of those […]

*Originally published on SecuritySales.com Experts in access control, video surveillance and intrusion share upsell strategies to make sure your legacy customers stay happy and put. Prospecting new customers to grow your business is always a worthwhile pursuit, but it’s also super important not to overlook the legacy customers who’ve brought you thus far. Upselling accounts […]

Jessie Steinberg of Total Tech Summit sits down with Jason Knott, Editor-in-Chief of CE Pro, Jonathan Blackwood, Editorial Director of Commercial Integrator, and Scott Goldfine, Editor-in-Chief of Security Sales & Integration to talk about COVID-19 and it’s effects on the industry. We talk about the positives, the negatives, and what the world will look like […]

*Originally published on CommercialIntegrator.com Pro AV marketing revolves around the smart use of social media. You don’t need to be on ALL the channels, you just need to know how to use the ones you do. You’ve just finished writing an exceptional blog post that helps your customers better understand a pain point. Maybe you […]

*Originally published on CEPro.com* While every business wants to win over every prospect, the more important thing for business owners to consider is how to make each meeting impactful for each prospect. Last year I was on a business trip overseas, visiting prospective new customers, with a local sales rep who distributed several of my […]

*Originally published on Security Sales & Integration* Industry accountant Mitch Reitman delivers SBA loan insights for installing security and fire/life-safety businesses to consider. On March 27, after many sectors of the economy had come to a virtual standstill and millions of Americans had filed for unemployment as a result of the coronavirus pandemic, the U.S. Congress passed, […]

*Originally posted on CEPro.com The luxury home market is shifting its sights toward wellness and eco-sensitivity, and that’s a good thing for savvy integrators. According to a massive report from Coldwell Banker, the inclusion of wellness products in homes is one of the most-desired features among luxury buyers. For integrators, the message is clear: it’s time to […]